Instagram: You Should Be Here

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.
— Amy Jo Martin (author & social media influencer)

Social media trends come and go. The way people care and interact with media takes a shift as the culture evolves. Back when social media was still a novel concept, Facebook was everyone's go-to destination to build communities, promote products and create buzz. Now, however, the most popular social media sites are simple and highly interactive. Profiles are streamlined, bells and whistles are limited and user experience takes center stage.

A Post Is Worth A Thousand Words

People are busy. Why are texts more awesome than phone calls? Because we like to get the details fast and we don't want to have to disturb our flow in order to respond. Instagram compliments this preference. Click on a profile and you're greeted with a curated garden of images that cohesively present a story.

Who is the brand? What is their product? What is their culture? 

These questions and more are answered with a simple glance. Brands can drive their message even further by sticking to an overall posting theme. Keeping to a standard or filter that fits the mood they want to induce.

Saint Heron (@saintheron)

Saint Heron's Instagram feed keeps to a centralized color palette of matte earth tones and fragmented brights to produce a beautifully consistent mood.

Saint Heron's Instagram feed keeps to a centralized color palette of matte earth tones and fragmented brights to produce a beautifully consistent mood.

 

Josuha Kissi (@streetetiquette) 

Joshua Kissi of Street Etiquette keeps simplicity in his layout but posts extremely detailed images. It's hard not to get sucked into his gentlemen's world of fashion and lifestyle. 

Joshua Kissi of Street Etiquette keeps simplicity in his layout but posts extremely detailed images. It's hard not to get sucked into his gentlemen's world of fashion and lifestyle. 

Rules Of Engagement

Recently, Instagram has updated its algorithm. When ranking used to be a numbers game, now, mindfulness takes center-stage. Want your followers to see your content? Keep it engaging, high-quality and well thought out. Posting 6 poorly cropped photos a day doesn't even come close to the impact of a few, like-catching images per week. 

Interacting with content is a breeze.

Like it? Double-tap.

Don't like it? Keep scrolling.

Want to follow someone cool? Here's a few other people you might like.

Expand Your World

If you want your brand to go far, you have to build a community around it. Not just of customers and fans, but other brands as well. Instagram is a great way to make B2B connections. Support businesses in your industry, shout out brands you work with.

Spread the joy.

Instagram makes it easy to share your company news and shout out your supporters. Double your impact by tagging and engaging the brands you interact with.

Instagram makes it easy to share your company news and shout out your supporters. Double your impact by tagging and engaging the brands you interact with.

The Down Side

A somewhat exclusive social media platform doesn't come with it's fair share of limitations. While Instagram creates an unmatched user experience and a simplistic interface, it also limits the way you can manage your feed.

1. You can't control who sees your content - your profile is either public or private. 

2. Search capabilities are limited to profile, keyword or hashtag searches - there is no category search.

3. Social media managers have to be very resourceful to find posting tools that work with Instagram (here's my absolute favorite to use!)

4. The caption area of a post doesn't allow for links. So re-directing people to a specific blog post or webpage can only be done by adding the link to your bio.

 

Today, media is visual. It's also temperamental. Gone are the days when social media could be an after-thought - now it should center within your overall business plan. Every move your brand makes is content. 

And content is King.

 

How has Instagram helped your brand?
Where are you stuck?